Head of Events & Match Day Experience

Gold Coast SUNS

• Gold Coast ▸ Queensland ▸ Australia
• Full Time

14 Dec 2025 Applications 0 Description Are you a strategic events leader who loves bringing unforgettable experiences to life? Do you thrive in fast-paced environments where creativity, collaboration, and hands-on delivery are part of every day? The Gold Coast SUNS are searching for a dynamic Head of Events & Match Day Experience to lead our Events Program and help elevate the SUNS brand through best-in-class experiences. This is a rare opportunity to shape the fan experience for one of the most exciting clubs in the AFL. About The Role Reporting to the Deputy CEO, the Head of Events & Match Day Experience will lead the strategic development, planning, and delivery of the SUNS Events Program - including major events, member events, corporate events, strategic initiatives, and all AFL/AFLW match day experiences. As the senior leader of a small and high-performing team, you will be both visionary and hands-on. You’ll set the direction, drive creativity, and ensure events operate as a core marketing and brand channel - showcasing the SUNS identity, values, and personality in every moment. Key Responsibilities

• Lead the long-term strategy for SUNS events and match day experiences.
• Oversee end-to-end planning and execution of major events, member events, corporate functions, and match day operations.
• Develop innovative event concepts and fan experiences that grow engagement, attendance, and loyalty.
• Ensure all events strongly align with brand, marketing, and creative standards.
• Lead cross-functional collaboration across the Club to deliver seamless, memorable experiences.
• Provide outstanding stakeholder and partner engagement.
• Manage budgets, resources, and supplier relationships.
• Offer hands-on leadership during planning, bump in/out, and event day delivery.
• Support the Deputy CEO with special projects as required.

About You You are an experienced events professional with a passion for sport, entertainment, and creating experiences people talk about. You combine strategic thinking with a roll-up-your-sleeves approach, and you’re energised by working in a fast-paced environment where no two days are the same. You Have

• Significant experience in high-level event strategy and delivery.
• Leadership capability, ideally in a small-team environment.
• Strong understanding of events as a brand and marketing channel.
• Exceptional organisational skills and attention to detail.
• A collaborative approach and outstanding stakeholder management.
• A creative mindset and the confidence to innovate.
• Flexibility to work evenings, weekends, and game days.
• Experience within the AFL Industry (highly desirable).

Why Join the SUNS?

• Work at one of the most exciting clubs in the AFL.
• Play a pivotal role in shaping the match day and events experience for our fans and partners.
• Be part of a culture built on collaboration, innovation, and community connection.
• Work out of a world-class facility at People First Stadium.

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