Growth Marketing Manager at Martian Logic - Australian HR SaaS Platform | Full-Time |
About the Role
We're a fast-growing Australian HR SaaS platform and we're hiring our first dedicated Growth Marketing Manager. This is a high-impact, high-autonomy role for someone who thrives on building systems from scratch. You'll own the full demand generation funnel - from first touch to sales-ready lead - and be the connective tissue between our marketing and business development teams.
We already have a strong content engine (weekly podcast, webinars, white papers, social content), established event calendar and budding partner ecosystem and a modest paid media budget. What we need now is someone to turn that content into a structured, measurable pipeline.
As we grow, we're looking for a hands-on Growth Marketer who lives and breathes demand generation, conversion rates, and scalable acquisition. If you love turning insights into campaigns that move the needle on leads, sign-ups, and revenue, this is your chance to own demand gen growth in a high-impact environment.
Duties and Responsibilities:
- Funnel Strategy & Ownership - design, build and optimise funnels / map full buyer journey through to hand-off with sales / audit and establish updated lead flow metrics.
- Campaign Management - plan and execute integrated campaigns / manage paid advertising budgets and returns / build and manage nurture sequences to convert leas into sales conversations / align outbound and inbound efforts with sales team.
- Lead Generation & Pipeline Development - own MQL target and pipeline contribution, develop lead scoring frameworks with sales team / identify and test new acquisition channels appropriate to our ICPs
- Marketing Operations - own and develop the CRM and marketing automation stack / ensure data integrity, attribution tracking and funnel visibility for leadership / brief technical resources on campaign requirements.
- Content Activation - Re-purpose and distribute existing content for maximum reach and conversion value / coordinate the podcast program / develop content themes and editorial calendars that align with commercial priorities
- Reporting & Optimisation - provide pipeline and campaign performance reports / run structured A/B testing on all initiatives / present quarterly performance reviews and recommendations
Who You Are:
- 4 - 7 years in B2B SaaS growth or demand generation marketing
- Proven experience building funnels and nurture flows, not just executing campaigns
- Hands-on with paid social (LinkedIn especially), marketing automation and CRM
- Commercially minded - you think in pipeline and revenue, not just impressions and clicks
- Comfortable working in a lean team where you'll be both strategist and executor
- Experience in HR Tech or SMB-focused SaaS is a bonus
Why join Martian Logic?
- Work on a genuinely useful product that makes HR lives easier every day
- High autonomy and ownership, your ideas will directly shape our growth trajectory
- Competitive salary + performance bonuses
- Opportunity to grow with a scaling SaaS company, this role can evolve quickly
We're a small, ambitious team where every person makes a real difference. If you're excited by the idea of building growth systems from the ground up in the HR tech space, we'd love to hear from you. Apply now to join us on the Martian journey!
