Full-Stack Marketing Lead

Full-Stack Marketing LeadLocation: Richmond, Melbourne (in-office)

Type: Full-Time

Industry: SaaS/Software Development

_Strictly no recruiters for this role, please._About Operandio:

Operandio is a fast-growing scale-up built for operators. Our platform helps multi-site businesses scale with ease by digitising compliance, food safety, training and daily execution. We make it simple for operators to run consistent, compliant businesses across multiple locations, reducing risk, saving time, and giving full visibility across every site. 

From hospitality groups to franchise networks, Operandio empowers operators to focus on growth while navigating the complexities of managing daily business.

From humble beginnings, we've built a world-leading operations management platform. Trusted by major brands in Australia (such as Australian Venue Co, LUCAS Restaurants, Cold Rock, Bounce and Riverland Group) and North America (including Flagship Restaurant Group, SuperChix, Barry's Gyms and Andretti Racing), Operandio is on a mission to revolutionise the future of deskless work. With customers across Australia, North America, and beyond, Operandio is expanding globally and building a category-defining product.

View a recent customer case study here: https://operandio.com/cold-rock

The Role:

We're looking for a Full-Stack Marketing Lead to elevate our marketing function to match Operandio's next stage of growth. This is a hands-on role for a doer who thrives on creating and executing, someone who can take ideas from concept to implementation with energy and enthusiasm. You'll take ownership of content development, video creation, digital campaigns, and event marketing, supported by agencies and an in-house design resource. Reporting to the GM of Operations and Commercial, you'll play a key role in elevating our brand, refining our positioning, generating leads, and supporting Operandio's global expansion. You'll be an important part of our growing Richmond-based team during this exciting phase.

What You'll Do:

• Execute with impact: Develop and execute content-led marketing campaigns that build awareness and generate quality leads
• Create compelling content: Produce high-quality blogs, customer stories, case studies, and campaign collateral that resonates with our audience
• Drive video strategy: Create and coordinate authentic UGC-driven video content for social channels, campaigns, and customer success stories
• Manage agency partnerships: Lead coordination with SEO and paid advertising partners, proofing and approving all deliverables
• Power event marketing: Plan and execute high-impact campaigns ahead of major industry expos and conventions
• Represent the brand: Attend and support selected industry events (occasional domestic travel required)
• Own social presence: Drive social media strategy and content execution across LinkedIn and other channels
• Optimize lead generation: Build and refine lead nurturing workflows in HubSpot to convert prospects into customers
• Evolve our messaging: Continuously refine Operandio's positioning, messaging, and collateral as our product capabilities expand

About You:

• 3–6 years of marketing experience, ideally within B2B, high-growth, or multi-site industries
• Content powerhouse: Strong background in content development and digital storytelling that drives results
• Video-savvy: Proven ability to produce or coordinate video content for campaigns and social media
• Hands-on executor: Comfortable diving into digital campaigns, content creation, and social media management
• Clear communicator: Exceptional writing and creative skills with the ability to simplify complex ideas
• Data-driven: Analytical mindset, comfortable tracking and reporting campaign performance to optimize results
• Scale-up ready: Thrives in a fast-paced environment where you can be both creative and executional
• Team collaborator: Works seamlessly across marketing, product, and sales teams to achieve shared goals
• Problem solver: First instinct is to find solutions that keep momentum moving toward goals

Why Operandio:

• Shape the future: Be part of the next chapter in Operandio's marketing function, with the opportunity to define how we scale
• Growth trajectory: Significant professional development opportunities as the business expands globally
• Strategic exposure: Collaborate directly with agencies and founders, gaining valuable experience in international SaaS growth
• Industry presence: Occasional travel to represent Operandio at major industry expos and conventions
• Collaborative culture: Join a professional team that values execution, impact, and moving fast together

How to Apply:

Ready to bring your marketing expertise and execution mindset to a dynamic team that's revolutionizing operations management? We'd love to hear from you. Please send your resume and a cover letter outlining why you're the perfect fit for this hands-on leadership role.