The Corporate Conundrum
I recently met someone working at a major consulting firm who spent 20 minutes trying to explain her role—not because it was complex, but because she was struggling to convince herself it had any real substance. She said, "I facilitate stakeholder alignment across cross-functional workstreams," and then laughed, admitting, "I genuinely don't know what that means anymore."
You're Not Alone in This Feeling
This experience is far from unique. Many professionals find themselves using jargon and buzzwords in their jobs that they would never use in everyday conversations. They attend meetings about meetings, create PowerPoint presentations that no one reads, send emails that go unopened, and complete tasks that seem unnecessary. The irony is that almost everyone in these environments is aware of the absurdity.
The Illusion of Importance
Walk through the financial districts of any major city early in the morning, and you'll see thousands of people who appear highly purposeful. Dressed in sharp suits, clutching coffee, and already on calls, the scene projects an image of importance and productivity. Yet, beneath the surface, there's a growing disconnect between the work being done and its actual value.




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