Cotton On Group logo

Marketing Specialist

Cotton On Group
Department:Design
Type:HYBRID
Region:Geelong
Location:North Geelong, Victoria, Australia
Experience:Mid-Senior level
Estimated Salary:A$70,000 - A$90,000
Skills:
MARKETINGCOMMUNICATIONSPRSOCIAL MEDIADIGITAL MARKETINGCOPYWRITINGCONTENT MANAGEMENT SYSTEMSCAMPAIGN MANAGEMENTMARKET ANALYSISSTAKEHOLDER ENGAGEMENTMS OFFICE
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Job Description

Posted on: February 24, 2026

ABOUT US

From Australia to the World: Typo's Next Chapter Needs You!

Typo is on a mission to become the global leader in stationery, travel, and gifting. As we gear up for an ambitious brand refresh, we're looking for a Marketing Specialist who can turn big ideas into even bigger realities.

We design products that bring personality to your everyday, turning the expected into the unexpected, the ordinary into the extraordinary. Whether you're planning or creating, bold or understated, we give you the tools to create, play, and make your mark.

Typo is in the midst of a bold rebrand—reclaiming its place as a cultural disruptor for all. Once known for its cheeky tone and creative personality, Typo built a loyal following by offering stationery, lifestyle, and gifting products that stood out by design. You will be part of our exciting journey as we upgrade all touchpoints of the Typo brand and help to widen the reach of our brand across the world.

ABOUT THE ROLE

An exciting opportunity awaits a passionate Marketing Specialist ready to make their mark with Typo. If you thrive in a fast-paced, ideas-driven environment, this is your chance to help shape bold, culture-led campaigns that connect and inspire.

Working closely with the Marketing & Comms Manager, you’ll bring our brand to life across our stores, digital, social, PR and influencer partnerships. From interpreting creative briefs to collaborating with key stakeholders, you’ll play a pivotal role in delivering end-to-end campaigns that build brand love and spark meaningful customer engagement.

Day to day, you’ll support Marketing and Comms activity, execute innovative initiatives, and craft compelling, on-brand content that cuts through the noise. This role offers the opportunity to think big, move fast, and create influential messaging that truly resonates.

If you’re driven by fresh ideas, strategic storytelling, and content that captivates, this could be the perfect next step in your marketing journey.

SKILLS AND EXPERIENCE

• Degree / qualification in Marketing, Comms, PR, Social Media, Digital or similar

• Experience in a similar Brand Communications or Marketing Specialist role

• Proven ability to deliver end-to-end marketing projects and campaigns

• Experience within a global retailer is highly regarded

• Strong copywriting skills

• Experience using content management systems and marketing platforms

• Ability to analyse market activity and provide insights

• Strong communication skills, with the ability to engage and influence stakeholders

• High level organisation, planning and time management skills

• Proficient in MS Office

• Leadership or coaching experience is highly regarded

BENEFITS

• Competitive salary

• Flexible working options & people-first leave initiatives

• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services

• Subsidised onsite childcare centre

• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre

• 24/7 Wellness support – mental health, relationships, family + more

• Local & Global career growth

• Discounts for you & your family – medical, travel, financial + more

• Performance & Peak incentives to reward + recognise our team

• Returnity - Paid program for new parents heading back to work

• Bring your dog to work

• Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.

Originally posted on LinkedIn

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