Product Manager (GTM)

About GAC Group

Established in June 1997, Guangzhou Automobile Group Co., Ltd. (GAC Group) is a prominent Chinese automotive manufacturer and has been listed among the Fortune Global 500 for 12 consecutive years.

About GAC International Australia

In May 2025, GAC Group established GAC International Australia to oversee operations in Australia, New Zealand, Papua New Guinea, Fiji, and other Oceania countries. This strategic move aims to introduce GAC’s electric, hybrid, and fuel-powered vehicles to the Australian market, offering consumers a diverse range of mobility solutions.

GAC International Australia is seeking passionate professionals to join our growing team. If you’re excited by the opportunity to help build a brand from the ground up in a new market, we’d love to hear from you.

About the Role

We are seeking a Product Manager (Go-To-Market) to lead hands-on go-to-market planning and execution for GAC vehicles in the Australian market.

Sitting within the Marketing team, this individual contributor role is responsible for translating global product strategy into locally relevant positioning, launch plans, and sales-enablement materials. You will work closely with Marketing, Sales, PR, Dealer teams, and Regional HQ to ensure every vehicle is launched with clarity, consistency, and commercial impact.

This is a highly execution-focused role, ideal for someone who enjoys being close to the product, managing details, and driving launch readiness in a fast-moving, growth-stage environment.

What You’ll Be DoingGo-To-Market Planning & Execution

• Own day-to-day go-to-market execution for assigned vehicle lines, from pre-launch through post-launch.
• Translate global product information into clear local positioning, messaging, and customer value propositions.

Vehicle Launch Support

• Support the end-to-end execution of vehicle launches, model updates, and variants.
• Coordinate closely with Brand, Social, PR, Media, and Events teams to deliver launch assets and activities.

Product Storytelling & Messaging

• Develop core product messages, feature explanations, and benefit-led narratives for the Australian market.
• Support the creation of marketing materials including websites, brochures, videos, social content, and press kits.

Sales & Dealer Enablement

• Create practical, easy-to-use sales tools such as product guides, competitive comparisons, FAQs, and training decks.
• Support dealer readiness by ensuring product information is clear, accurate, and aligned with launch timing.

Competitive & Market Insights

• Track competitor activity, pricing, features, and positioning in the local market.
• Gather insights from sales teams, dealers, and customers to inform GTM improvements.

Cross-Functional & HQ Collaboration

• Work closely with Regional / Global HQ teams to manage product information flow, approvals, and updates.
• Coordinate with internal teams across Marketing, Sales, Aftersales, and Operations to support launches.

What We’re Looking For

• 4–6+ years’ experience in product marketing, go-to-market, or product-related roles
• (Automotive / OEM experience strongly preferred but not mandatory)
• Proven experience supporting or executing vehicle or complex product launches.
• Strong attention to detail with the ability to manage multiple timelines and deliverables.
• Comfortable working hands-on with product specs, features, and technical information.
• Ability to translate complex information into clear, customer-friendly messaging.
• Strong written and verbal communication skills.
• Highly organized, proactive, and comfortable working in a fast-paced, start-up style environment.
• Experience in automotive, mobility, tech, or consumer durables is a plus.

Talent Acquisition Process

If you are interested in building your career with GAC International Australia, please submit your resume by clicking the "Apply" button below. Shortlisted candidates will be contacted directly by our Talent team. We sincerely thank all applicants for their interest and wish you every success in your job search.

At GAC, we're committed to becoming the Mobile Life Value Creator. We hope to build a diverse team in Australia, inspire innovation and promote sustainable development.