Mid-Weight Creative

About Us – Fan Focused. Results Driven

Gemba is a leading organisation in Sports and Entertainment across Communications, Insights, Strategy and Data & Analytics.

Gemba’s name is inspired by the Japanese origins of the word, to find the source of the truth. Since 2006 we have demonstrated a passion for understanding fans. In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.

We deliver results for our clients. Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.

About The Role

We are looking for a Midweight Creative to join our Melbourne team.

You could be a writer, an art director, or a hybrid. What matters most is that you are an idea-led creative who understands how campaigns come to life in social and digital, with video as the primary expression.

This is a hands-on role. You will develop campaign ideas from insight and strategy, then shape and execute them for platforms where fans actually engage. You will work closely with the Executive Creative Director, Creative Strategist, Creative Producers and Designers to bring ideas from brief through to delivery.

The role is Melbourne-based, working on national and international projects across codes like AFL, NRL, Cricket, Motorsport and Netball, with opportunities to travel.

This is a full-time role, with four days per week in our Melbourne CBD office and one day working from home.

What You’ll DoCreative Concepting

• Develop campaign-led ideas rooted in insight, strategy and fan behaviour
• Lead with social and video as the primary creative expression
• Think beyond formats, focusing on clarity of message and relevance to audience

Social, Digital and Video Execution

• Write and shape short-form video ideas for platforms including TikTok, Instagram, YouTube and Facebook
• Craft hooks, scripts, captions and CTAs that drive engagement and performance
• Adapt campaign ideas across platforms while maintaining consistency and impact

Collaboration and Craft

• Work closely with producers and designers to bring ideas to life
• Develop clear and compelling presentation materials for creative sell-in
• Present ideas confidently to internal stakeholders and clients
• Maintain high standards of craft, clarity and attention to detail

Creative Contribution

• Play an active role in building a positive, ambitious creative culture
• Support pitches, proposals and internal creative work as required
• Help elevate the quality, consistency and effectiveness of Gemba’s creative output

ExperienceAbout You

• Minimum 3 years professional creative experience, agency or equivalent
• A portfolio that demonstrates strong ideas, campaign thinking and social-first execution
• Experience working on sport-related brands, rights holders or campaigns
• Backgrounds from agencies, publishers, teams, leagues or creator environments welcome

Skills

• Strong conceptual thinking and writing skills
• Deep understanding of social platforms and short-form video behaviour
• Ability to shape ideas that perform, without chasing trends for their own sake
• Confident communicator who can clearly articulate and sell creative ideas

Mindset

• Genuinely passionate about sport. This is essential
• Curious, culturally aware and audience-focused
• Collaborative, open to feedback and keen to keep improving
• Comfortable working across multiple projects in a fast-paced environment

Success Looks Like

• Ideas that connect brands to fans in relevant, meaningful ways
• Social and video work that performs, not just posts
• A creative contribution that lifts the work, the team and the Gemba brand

How To Apply

Click Apply and submit your CV, portfolio and cover letter. Please address cover letters to Kiana Wong, People and Culture Coordinator.

All applicants must have the right to work in Australia.

Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all backgrounds, experiences and perspectives to apply.

Recruitment agencies, thanks for the interest, but we’ve got this covered.