Marketing Manager | Full time| Holiday Inn & Suites Geelong

Your day to dayGuest Experience

• Create, develop and market key events for the hotel, especially during key business periods
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Work with local third-party partners, including local media, and maintain professional working relationships with local official bodies
• Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
• Manage and promote the hotel on IHG brand website.
• Coordinate media enquiries with General Manager when approached for comments and/or reports
• Research and develop new opportunities within key target markets
• Communicate with internal operational teams on all aspects of specific event organization and promotions
• Owning and managing the Hotel content calendar, aligning activity with key campaigns, seasonal moments and specific days/ periods, handling social media accounts.
• Reviewing SEO and website content to ensure brand alignment and accuracy
• Conduct comprehensive market research, monitor competitor activity, and analyze industry trends to enhance the property's market positioning
• Build, cultivate, and manage strong relationships with media partners, influencers, agencies, and key stakeholders to maximize brand exposure and foster community engagement
• Keep a close eye on Hotel Guest reviews and work on solutions where Marketing can contribute
• Maintain a data bank of all past social events/ activations/ marketing events at the hotel for any future reference
• Attend Industry events and networking opportunities as per Hotel’s need.

Financial

• Manage and control marketing budgets/ forecast by using resources effectively.
• Review any additional marketing spends outside of the budget/ forecast with DOSM for approval.
• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
• Implement PR campaigns to celebrate successes and awards and the promotion of product
• Track performance and ROI through monthly reporting, budget management, supplier coordination, and stakeholder presentations, ensuring brand compliance and financial accountability.

People

• Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable
• Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for any reporting/ supporting team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.

Responsible Business

• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Engage in the hotel CSR activities on timely manner.
• Promote hotel sustainability efforts through creative post, campaigns and collaborations.

What We Need From You

• Master’s/ Bachelor’s degree / higher education qualification / equivalent in Marketing specialization or related field.
• Two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience.
• Must speak local language. Other languages preferred.

Travel is a journey. We help make it a joy. Starting with a warm, inviting welcome for all guests, whether travelling on business or for fun, enjoying a one night stay, or relaxing for a week. At Holiday Inn®️ we thrive on making our guests stays brighter, helping them create memories that will last a lifetime. Irresistible smiles are our specialty. We should know, we’ve been on our journey since 1952. So if you can help our guests enjoy the brighter side of travel, we’d love to give you a warm welcome to the Holiday Inn®️ family. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.