Digital Marketing Coordinator

Design Your Future at PVH Digital Marketing Coordinator Why PVH?

• Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
• Paid Parental Leave Scheme as per Company Policy
• Summertime hours schedule
• Corporate discount with Medibank
• Employee activities calendar
• Annual Flu Shot Clinic
• Free membership to Headspace meditation app
• Access to Employee Assistance program
• Referral bonus
• Strong focus on Corporate Responsibility
• Inclusive, diverse, and equal opportunity employer

About The Role In this role you will work closely with the Brand Marketing Managers and CRM & E-Commerce teams to deliver a consumer focused, data led digital strategy for Tommy Hilfiger & Van Heusen. We're looking for a dynamic, detail-oriented Digital Marketing Coordinator who thrives in a fast-paced environment, and is quick-thinking as well as highly adaptable. Based at our Head Office in the heart of the CBD, located at 388 George Street 2000, this is a full-time hybrid role working from home and in the office weekly. Duties & Responsibilities

• Responsible for amplifying campaigns, products and consumer messaging across our paid and earned digital channels
• Liaise closely with Brand Marketing team and CRM Team to ensure a consumer focused, data led digital strategy that aligns to global and local brand strategies
• Plan and execute content and creative across organic and paid social platforms, display, SEM, affiliates and EDM.
• Measure and report on ROI and KPI's for delivery and effectiveness of campaigns across digital channels
• In partnership with agencies, implement strategic A/B test & learn cases to refine elements, maximise engagement and increase conversion
• Adhoc reporting and digital admin as required

About You

• 2+ years proven experience in digital marketing including paid performance (SEM, affiliate, display, social media) & content planning
• Proficiency with Google Analytics & Ads Manager, Social Media Platforms, Meta Business Manager, MS Office
• Experience in Salesforce, CRM or CDP Platforms preferred but not essential
• Ability to manage multiple brands and deadlines
• Proactive attitude towards learning and staying updated with market trends
• Previous copy writing experience and outstanding written and verbal communication skills

About The Company PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH. We thank all applicants in advance as only successful applicants will be contacted for an interview. PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.