The Graphic Designer is responsible for shaping the brands visual identity across digital, social, eCommerce, and campaign channels. This role creates premium brand assets while driving more efficient, innovative, and scalable content production.
Responsibilities:
Design & Digital Creative
- Lead the design and production of digital assets across social media, eDMs, website, paid media, and seasonal campaigns.
- Develop campaign creative, visual decks, mood boards, and presentation concepts that align with the brand's clean, elevated aesthetic.
- Edit and retouch imagery where required, ensuring all creative adheres to brand guidelines and visual standards.
- Research design trends and innovative creative approaches to continually elevate the brand.
eCommerce & Website
- Collaborate with the Marketing Manager to develop engaging website and eDM creative that enhances brand storytelling.
- Support the eCommerce team with homepage updates, landing pages, banners, navigation, and other digital assets.
- Optimise creative for desktop and mobile performance while collaborating with developers on asset delivery and testing.
- Use website and paid media performance insights to recommend and implement ongoing creative improvements.
Campaigns & Content Production
- Support campaign planning and execution through concept development, visual direction, rollout planning, and creative presentations.
- Attend campaign shoots to ensure assets are captured as required and assist with creative direction and video content where needed.
- Manage external retouching workflows to ensure high-quality, consistent delivery across campaign, eCommerce, and paid media assets.
Collaboration & Production
- Work closely with the Marketing Manager, Content & Marketing Coordinator, eCommerce, and Digital teams to translate briefs into compelling creative.
- Coordinate with external printers, signage suppliers, and production partners to ensure high-quality delivery of printed and point-of-sale materials.
- Bring a proactive, solutions-focused approach while staying ahead of fashion, design, and digital trends.
