
Product Manager
Job Description
Posted on: April 22, 2025
Vista has made 2024 AFR Top 10 Best Places to Work for the 3rd year in a row!Our Team The Product Manager is responsible for developing and implementing the portfolio strategy for the Promotional Products, Apparel and Gifts (PPAG) category, ensuring that our products exceed the expectations of Vista customer. Within this role the incumbent will be responsible for the entire PPAG assortment for the ANZS region, but also a key product globally across the North America, Europe and ANZS regions. They must be an effective communicator with strong strategic and analytical capabilities who can influence and lead a broad set of senior leaders and partners across the ANZS and global product organisation. The Project Manager role is based out of our Richmond office in Australia. While primarily remote, the successful candidate will be required to attend our Deer Park office at least one day per week. What You Will Do
- Develop and improve the product portfolio strategy for the PPAG category, identifying growth drivers, how Vista can satisfy customers, drive LTV in line with overarching business strategy and attract new customers. A key element of this includes the development and introduction of new products and the lifecycle management of the current PPAG product assortment and experience.
- Obsess over the customer – demonstrate a deep understanding of the category, markets, customers and use cases. This is both current and including potential use cases and growth opportunities for the future and how Vista can lead the market with solutions for key customer use cases. Represent the PPAG and ANZS teams with global partners, ensuring local market customer needs are understood and represented in planning.
- Product and portfolio quality – End-to-end product lifecycle management for the PPAG category including New Product Introductions, optimisation of the assortment based on customer feedback and the proactive retirement of products. Adjusts the portfolio to acquire new customers and retain existing customers - with clear metrics such as dedication (repeat rate), LTV and market share improvement.
- Drive key demand elements of the product range such as pricing, promotion (GTM strategy), merchandizing, and product experience. Own the conversation with the functions of VP in ANZS and with global teams to ensure that performance is optimised across all metrics using ratings & reviews, quality scores, and commercials.
- Build volume forecast for the portfolio, including NPI, for the purpose of volumes and budget creation. Able to complete a fully phased forecast for all products based on market knowledge and insights into customer behaviour and marketing implications, taking a leadership role in the discussions with the supply chain, finance and third parties to minimise out of stocks and optimise efficiencies (including financial e.g. shipping).
You’ll Be Measured On How Well You
- Drive growth – you’ll have various levers to pull across areas like new product introductions, site, channel, offers, pricing and positioning to achieve our growth goals.
- Delight the customer – Setting the standard on product quality and customer experience.
- Learn, implement & guide – we’re looking to redefine and take our product category to the next level. Fact based learning & experimentation is a requirement for the role. Provide mentorship to more junior team members and our global partners regarding the ANZS market.
- Build engagement – we’ve tasked ourselves with growing our engagement with our customers using our product and manufacturing expertise to grow our market share and our connection with our customers
- Deliver results – ability to lead multiple complex projects and meet goals.
Your Qualifications At VistaPrint, we are aspiring to hire individuals that add new insights and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
- 5+ years of experience in category management, product management or program manager.
- Bachelor’s degree or equivalent experience in business administration, marketing or similar.
- Customer focused, with strong strategic, critical thinking, project management and collaboration skills.
- Experience working in a fast-paced e-commerce environment is a strong plus.
- Proficiency in Excel, including pivot tables. (SQL knowledge is a plus).
- Excellent verbal and written communication and presentation abilities.
Key Attributes
- Strategic attitude – Demonstrated experience in developing business strategies and leading them. Uses insights to build a clear category strategy and drive commercial growth for VP via customer LTV and acquisition, efficiencies.
- Data Driven - has experience and is comfortable using various data sources to gauge viability of new insights, performance of existing projects, as well as resolving root causes for performance issues.
- Customer Obsessed – Puts the customer at the heart of any decision being made and thinks about the impact on the customer in every instance.
- Strong Influencer - Has shown leadership and influencing others across functions. Able to own the conversation and ensure that partners are aligned in the direction.
- Ability to motivate change - able to drive business results, from ideation to implementation.
- Detail focused - Demonstrates strong attention to detail and a focus on quality. Use all data sources to create a clear story around the path to growth via customer loyalty (LTV) and new customer acquisition with the right range.
Why You'll Love Working Here There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team. About Us VistaPrint is the design and marketing partner for millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go. Commitment to Diversity, Equity, & Inclusion VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea. Equal Opportunity Employer VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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