Digital Specialist

Earthed High Voltage Pty Ltd is seeking a Digital Specialist to lead and elevate the company’s online presence as the business enters a growth phase. Based in South Australia and operating high-voltage infrastructure and renewable energy projects, Earthed is positioning itself for expansion and requires a dedicated professional to shape and manage its digital front line.

This role will take ownership of Instagram, Facebook, and the company website, ensuring brand consistency, strategic messaging, and measurable engagement across all digital touchpoints. The successful candidate will lead an initial restructuring of the company’s online presence, refining visual identity, strengthening brand positioning, and embedding the company’s signature purple into a cohesive and recognisable digital footprint. Following this foundation phase, the role will transition into ongoing content development, campaign management, analytics tracking, and digital optimisation.

The position is offered on a part-time, casual, or freelance basis, with an initial intensive period focused on rebuilding and aligning the company’s digital assets. This is not a maintenance role; it is a strategic leadership position responsible for building a modern, authoritative, and scalable digital presence that supports business development, recruitment, and brand credibility within the energy and infrastructure sectors. So we plan for this to become a full time partnership, centred around excellence (and purple)

Key responsibilities include:

• Developing and executing a structured digital strategy aligned with company growth objectives

• Managing and curating content across Instagram and Facebook

• Overseeing website updates, optimisation, and user experience improvements

• Strengthening brand identity and visual consistency across all platforms

• Monitoring analytics and performance data to guide decision-making

• Collaborating with leadership to align digital initiatives with operational milestones and project delivery

The ideal candidate will demonstrate strong capability in social media management, website coordination, content strategy, and performance analysis. Experience within the energy, construction, or infrastructure industries will be advantageous but not essential. What is essential is initiative, creativity, strategic thinking, and the ability to translate technical operations into compelling digital storytelling.

Earthed High Voltage values growth, autonomy, and professional development. This role offers support for career advancement, ongoing training, and the freedom to pursue personal projects and side ventures. The company is building a culture where every team member is encouraged to evolve, expand their capabilities, and operate at a high standard both professionally and personally.

• This opportunity suits a forward-thinking digital professional who wants to build something meaningful, shape a growing brand, and be instrumental in positioning Earthed as a premium name in its industry.