Head of Marketing

Gybe Consulting is proud to be recruiting exclusively for a Head of Marketing role with a rapidly growing wellness franchise brand that’s changing the way people approach health and self-care.

With over 70 locations and counting, our client is on a mission to make wellness more accessible and integrated into daily life. This is a rare opportunity to step into a leadership role where you can set the marketing vision, build a high-performing team, and directly impact brand growth across Australia and beyond.

The Opportunity

This is a broad and dynamic role for a senior marketer who’s equally comfortable setting strategy and getting hands-on in the day-to-day. You’ll lead marketing direction across digital, brand, content, campaign and franchise engagement, all while working in a fast-paced, purpose-led business that values innovation and wellbeing.

Key Responsibilities

• Strategic Leadership: Develop and execute tailored marketing strategies aligned to commercial goals, with a strong digital focus.
• Brand & Campaigns: Lead brand consistency and creative across all platforms; drive effective multi-channel campaigns grounded in data and ROI.
• Digital Innovation: Stay ahead of the curve across SEO, SEM, email marketing, social, influencer engagement, content and AI tools.
• Team & Budget Leadership: Build and manage a high-performing internal marketing team; oversee agency relationships and manage national marketing spend.
• Franchise Network Engagement: Design and implement a national marketing fund model, ensuring franchisee buy-in and effective rollout.
• Market Insight & Partnerships: Drive market research, uncover trends, and nurture brand partnerships and influencer relationships.
• Performance & Reporting: Create content strategies that drive conversion and implement performance KPIs to track and report impact to senior leadership.

What We’re Looking For

• Demonstrated experience in senior marketing roles, ideally with exposure to franchising, health/wellness, or retail environments.
• A proven track record in leading digital marketing initiatives and managing high-performing teams and/or agency partners.
• Commercial mindset with a flair for data-driven strategy and campaign optimisation.
• Strong experience working across marketing fund governance and supporting franchisee success.
• Comfortable navigating emerging technologies, from AI tools to marketing automation platforms.
• Excellent communication, project management, and stakeholder engagement skills.

This is your chance to take the reins of a purpose-led brand on a strong growth trajectory. If you’re a passionate marketer who thrives on variety, impact and leadership, we’d love to hear from you.