PR & Content Manager

Some communications roles are about outputs.

This one is about reputation, influence and storytelling at scale.

I’m partnering with a global retail company to recruit a PR & Content Manager who will lead public relations, communications and content strategy across Australia and New Zealand.

Reporting into the Head of Content, this role sits at the heart of a high-performing marketing function and plays a critical role in shaping how the brand shows up externally, internally and at an executive level.

It’s a genuinely hybrid role: strategic in thinking, hands-on in execution and ideal for someone who thrives in fast-paced, high-profile environments where issues management, media relations and content excellence all intersect.

What you’ll be responsible for

PR, Communications & Reputation

• Lead integrated PR and communications strategies across corporate announcements, issues management, CSR and ESG initiatives, supplier partnerships, customer communications and internal updates
• Act as a trusted advisor on reputation risk, crisis and issues management
• Own proactive and reactive media relations, including journalist engagement, inbound media enquiries and participation in a 24/7 on-call roster
• Identify speaking opportunities and develop high-quality award submissions
• Manage external media monitoring and reporting partners

Content & Social Media

• Create high-quality written, visual and video content across media releases, op-eds, executive communications, social posts and internal updates
• Support the management and growth of corporate and executive social channels, including CEO-facing platforms and LinkedIn
• Lead content planning, calendars and publishing across owned channels
• Produce social-first content (photography, short-form video and simple design assets) aligned to brand and communications priorities
• Manage the internal communications platform, driving stronger engagement and connection across the workforce

Stakeholder Partnership

• Partner closely with senior leaders and cross-functional teams to align communications with business priorities
• Support ad-hoc global communications initiatives and broader company-wide projects

What I’m looking for

• 5+ years’ experience across PR, communications, social media and content roles
• Strong understanding of the Australian and New Zealand media landscape
• Proven experience managing corporate or executive social media channels
• Excellent writing and storytelling skills, with the ability to tailor messages for different audiences
• Confident stakeholder manager who can influence at senior and executive level
• Comfortable operating in fast-paced, high-pressure environments
• Content-capable and visually literate, with experience capturing and editing photo and video content

Experience in both agency and in-house environments is highly regarded, as is exposure to large consumer brands.

Why this opportunity stands out

This is a chance to step into a visible, high-impact role within a globally recognised retail business — one where communications genuinely matter and where your work influences brand trust, reputation and culture at scale.

For a confidential discussion, you can contact me directly:

Michael Johns | 0406 210 924 | michaeljohns@gybeconsulting.com.au

All applications will be handled with discretion and everyone will receive a response.