Community Experience & Social Media Coordinator

Community Experience & Social Media Coordinator 

At Lane’s BBQ, we’re not just about sauces and seasonings — we’re about sparking connection through flavour. Proudly Australian-owned and operated for over 9 years, Lane’s has become a trusted go-to for high-quality, all-natural, gluten-free products — now available in over 1000 locations across the country.

Whether it’s a backyard BBQ or a beachside feast, we believe the best moments in life are made around great food — and in today’s world, those moments often begin with a meaningful connection. That’s where you come in. With over 150,000 followers across our social media channels, we’re ready to take our online presence to the next level — and we want you to help us get there. 

We’re on the hunt for a Community Experience & Social Media Coordinator to join our crew and deliver next-level support across every customer touchpoint. If you’re people-driven, solution-focused, and love being the glue between brand and community — this is the role for you.

Our Values

At Lane’s, we live and work by a core set of values that guide everything we do:

• People Driven – We care deeply about our team, customers, and community
• Team Vibe – We work together, support each other, and celebrate the wins
• A Will to Win – We’re ambitious, determined, and always striving to raise the bar
• Accountability – We take ownership, deliver on our promises, and learn from our challenges
• Be Humble – We stay grounded, open-minded, and ready to grow

If these values resonate with you, you’ll feel right at home.

About the Role

As our Community Experience Coordinator, your mission is to build meaningful relationships and deliver world-class service across all touchpoints. Whether it’s live chat, a social DM, or helping someone find the perfect rub — your job is to make every interaction count and contribute to the heart of our community. You’ll also support key marketing operations by helping coordinate and send email campaigns, as well as contributing to our content calendar.

Your Day-to-Day Will Include:

• Building genuine, meaningful connections across phone, email, live chat, and social media (FB, IG, Tik Tok etc).
• Helping customers choose the right product, solve problems, and feel supported — every step of the way
• Delivering post-purchase care, including handling returns, order updates, address issues, and general enquiries
• Meeting and aiming to exceed CX KPIs
• Engaging with our community on social media
• Coordinating and scheduling email marketing campaigns (EDMs) using tools like Klaviyo
• Assist the Creative team in filming & editing social media content 
• Working with the marketing and design teams to plan and execute a content calendar aligned with marketing objectives, seasonal campaigns, and industry trends
• Being the voice of our customers — sharing insights, trends, and feedback internally to help shape future decisions
• Showing up every day ready to go above and beyond, create moments of delight, and think unreasonably big

What You’ll Embody:

• A natural problem solver who acts fast and stays calm under pressure
• Adaptable and confident switching gears in a fast-paced environment
• Resilient, optimistic, and always striving to stay “above the line”
• An excellent communicator who loves talking to people and building trust
• Highly organised with strong attention to detail
• A team player who thrives in a collaborative, high-energy team
• A love for all things social media 

Why You’ll Love Working with Us: 

• Be part of a fast-growing, Aussie-owned brand that’s all about good food and great vibes 
• Work with a supportive and collaborative team that values creativity and initiative 
• Help shape the voice and digital presence of a brand loved by BBQ lovers and foodies across Australia 
• Enjoy a role that blends creativity, community-building, and customer interaction 
• Develop your skills across social, email, content, and eCommerce as we continue to grow 

Ready to Join the Lane’s Family?

If you’re fired up about delivering epic experiences and love connecting with people, we’d love to hear from you.

Apply now with your resume and a short note on why you’re keen to join the Lane’s BBQ crew.

Let’s create a world-class community experience, together.

Ready to Apply? 

Send us your resume and cover letter. 

Before you hit send, come say hi: 

lanesbbq.com.au 

@lanesbbqau on Instagram 

Lane’s BBQ Australia on Facebook