CRM Manager

Email & CRM Marketing Lead | Hybrid, Sydney or UK

We’re partnering with a high-growth eCommerce brand looking for a CRM and Email Marketing expert to take full ownership of a critical revenue-driving channel.

If you live and breathe segmentation, automation, A/B testing, and conversion—this role is for you. You won’t just be sending emails; you’ll be working a performance engine that drives $40M+ in annual revenue across email and SMS.

This is a high-impact role with real ownership, autonomy, and the chance to move the needle daily.

What You’ll Lead

• Revenue Ownership: Own and scale the email & SMS channel as a key business unit.
• Lifecycle Automation: Optimise flows, journeys, and triggered campaigns for maximum ROI.
• Creative Testing: Lead testing of messaging and creative to increase engagement and conversion.
• High-Velocity A/B Testing: Run ongoing experiments across subject lines, copy, timing, and sequences.
• Analytics & Reporting: Track and report on revenue per user, flow performance, and list growth by market.
• Cross-Functional Collaboration: Work closely with design and content teams to build high-performing campaigns.

Who You Are

• A commercial thinker – you treat email & SMS like a revenue-driving business unit.
• Data-obsessed – you rely on numbers, not guesswork, to guide your strategy.
• A relentless optimiser – you’re constantly testing, iterating, and scaling what works.
• Performance-driven – you don’t settle for “good enough.”

What You’ve Done

• 5+ years owning and scaling CRM/email/SMS for high-growth eCommerce or DTC brands.
• Managed workflows of 60-80 million emails per year.
• Thrived in fast-paced, performance-focused environments.
• Delivered measurable results through automation, segmentation, and data-led decision making.

How to Apply:

Apply directly to this job OR send your resume and cover letter to Marketing@thedrivegroup.com.au

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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you!